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Marketing
strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud..
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strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud and John M. Rudd.
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management Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
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: concepts and cases Russell Abratt, Michael Bendixen.
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Call Number: 600 - Technology
Item Category: Red Spot
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600 - Technology
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Nicoulaud, Brigitte
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Hooley, Graham J.
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