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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

by Shimp, Terence A.

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Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..

by Clow, Kenneth E.

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Integrated marketing communications Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp.

by Chitty, William
Published 2015

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Strategic integrated marketing communications Larry Percy.

by Percy, Larry
Published 2023