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1

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Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.

by Lovelock, Christopher H.

2

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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.

by Wirtz, Jochen
Published 2012

3

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Services marketing / by Christopher H. Lovelock.

by Lovelock, Christopher H.
Published 1996

4

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Instructor's manual : service marketing / by christopher Lovelock.

by Lovelock, Christopher H.
Published 2002

5

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Services marketing : people, technology, strategy / by Christopher H. Lovelock..

by Lovelock, Christopher H.
Published 2000

6

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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg.

by Lovelock, Christopher H.
Published 1993

7

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Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..

by Lovelock, Christopher H.

8

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Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen
Published 2016