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Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot.

by Percy, Larry
Published 2016

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Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .

by O'Guinn, Thomas C.
Published 2015

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Advertising and integrated brand promotion.

by O'Guinn, Thomas C.
Published 2019

4

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Contemporary advertising by William F. Arens, Michael F. Weigold and Christian Arens.

by Arens, William F.
Published 2017

5

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Advertising and Promotion : An Integrated Marketing Communications Perspective by George Belch & Michael Belch.

by Belch, George E.
Published 2021

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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

by Shimp, Terence A.

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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

by Drewniany, Bonnie L.

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

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Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and Willia...

by Advertising & IMC
Published 2019