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Marketing
communications : integrating offline and online with social media / by PR Smith & Ze Zook..
Integrated advertising, promotion, and
marketing
communications / by Kenneth E. Clow & Donald Baack..
Advertising and promotion : an integrated
marketing
communications perspective / by George E. Belch & Michael A. Belch..
Advertising, promotion, and other aspects of integrated
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communications / by Terence A. Shimp & J.Craig Andrews.
Advertising and promotion : an integrated
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communication perspectives / by George E. Belch ... [et.al].
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Collections: Book
Item Category: Orange Spot
Language: English
Suggested Topics: Communication in marketing
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Call Number
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600 - Technology
Author
2
Belch, George E.
2
Belch, Michael A.
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Baack, Donald
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Clow, Kenneth E.
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Kerr, Gayle
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Powell, Rene
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Shimp, Terence A.
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Smith, PR
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Zook, Ze
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