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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christoph...
Managing and marketing services in the 1990s / edited by Richard Teare with Luiz...
Services marketing / by Christopher H. Lovelock.
Instructor's manual : service marketing / by christopher Lovelock.
Services marketing : people, technology, strategy / by Christopher H. Lovelock..
Principles of services marketing / by Adrian Palmer.
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Call Number: 600 - Technology
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