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1

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Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan..

Published 1993

2

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Services marketing / by Christopher H. Lovelock.

by Lovelock, Christopher H.
Published 1996

3

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Instructor's manual : service marketing / by christopher Lovelock.

by Lovelock, Christopher H.
Published 2002

4

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Services marketing : people, technology, strategy / by Christopher H. Lovelock..

by Lovelock, Christopher H.
Published 2000

5

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Service management and operations / by Cengiz Haksever...[et al.].

Published 2000

6

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Service management : operations, strategy and information technology / by Fitzsimmons, James A. and Mona J. Fitzsimmons..

by Fitzsimmons, James A.
Published 2000