Search Results - "Marketing --"

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Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.

by Lovelock, Christopher H.

Subjects: '; “...Services industries - Marketing....”

2

Cover Image

Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.

by Wirtz, Jochen
Published 2012

Subjects: '; “...Service industries -- Marketing...”