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Advertising promotion : supplemental aspects of integrated marketing communicati...
Advertising, promotion, and other aspects of integrated marketing communications...
Integrated marketing communications Bill Chitty, Edwina Luck, Nigel Barker, Mich...
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Author: Shimp, Terence A.
Collections: Book
Suggested Topics: Communication in marketing
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600 - Technology
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Shimp, Terence A.
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Barker, Nigel
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Chitty, William
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Luck, Edwina
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Valos, Michael
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