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1

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Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.

by McCarthy, E. Jerome
Published 1997

2

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Basic marketing : a global-managerial approach / by William D. Perreault, Jr. and E. Jerome McCarthy.

by Perreault, William D.
Published 2005

3

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Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome
Published 1990

4

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Essentials of marketing / by E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome
Published 1994