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Essentials of services
marketing
/ by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
Essentials of services
marketing
/ by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.
Services
Marketing
: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
Services
marketing
: an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
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Author: Lovelock, Christopher H.
Author: Wirtz, Jochen
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Call Number
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600 - Technology
Author
Lovelock, Christopher H.
Wirtz, Jochen
2
Chew, Patricia
1
Patterson, Paul G.
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English
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