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Marketing research -- 1 Statistical methods 1

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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

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Author: Bendle, Neil T Item Category: Green Spot

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1 600 - Technology

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Bendle, Neil T 1 Farris, Paul W.

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