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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
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Bendle, Neil T
Published 2016
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Author: Bendle, Neil T
Author: Farris, Paul W.
Item Category: Green Spot
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600 - Technology
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Bendle, Neil T
Farris, Paul W.
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