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Advertising and promotion : an integrated
marketing
communication perspectives / by George E. Belch ... [et.al].
Advertising : an integrated
marketing
communication perspective / by George Edward Belch ... [et al.].
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Author: Belch, Michael A.
Author: Kerr, Gayle
Author: Belch, George E.
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600 - Technology
Author
Belch, George E.
Belch, Michael A.
Kerr, Gayle
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Powell, Irene
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Powell, Rene
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