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author_facet:"Angeline Close Scheinbaum"
author_facet:"Chris T. Allen"
author_facet:"O'Guinn, Thomas C."
itemcategory:"Red Spot"
topic_facet:"Advertising media planning"
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Advertising
and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .
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Author: Angeline Close Scheinbaum
Author: Chris T. Allen
Author: O'Guinn, Thomas C.
Item Category: Red Spot
Suggested Topics: Advertising media planning
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600 - Technology
Author
Angeline Close Scheinbaum
Chris T. Allen
O'Guinn, Thomas C.
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Richard J. Semenik
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