Author
Kotler, Philip
12
Jain, Subhash C.
6
Shook, Dale N.
6
McCarthy, E. Jerome
5
Haley, George T.
4
Cannon, Joseph P.
3
Cravens, David W.
3
Perreault, William D.
3
Piercy, Nigel
3
Adam, Stewart
2
Brown, Linden
2
Hennessey, H. David
2
Jeannet, Jean-Pierre
2
Keller, Kevin Lane
2
Lowe, Robin
2
Nicoulaud, Brigitte
2
Perreault Jr., William D.
2
Piercy, Nigel F.
2
Abratt, Russell
1
Armstrong, Gary
1
Bagozzi, Richard P.
1
Bendixen, Michael
1
Boyd, Harper W.
1
Buss, John H.
1
Chandler, Peter C.
1
Chartered Institute of Marketing
1
Cohen, William A.
1
Cortada, James W.
1
Craig, Samuel c
1
Dahringer, Lee D.
1
Day, George S.
1
Day, Raymond E.
1
Denize, Sara M.
1
Doole, Isobel
1
Douglas, Susan P.
1
Ferrell, O.C.
1
Gilbert, David
1
Gilligan, Colin
1
Gordon, Paul W.
1
Graham, Peter (ed.)
1
Guiltinan, Joseph P.
1
Gura?u, Ca?lin
1
Haas, Robert W.
1
Hair, Joseph F. Jr
1
Hartline, Michael D.
1
Hatton, Angela
1
Helsen, Kristiaan
1
Hooley, Graham J
1
Hooley, Graham J.
1
Hutt, Michael D.
1
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