Author
Kotler, Philip
16
Armstrong, Gary
6
Jain, Subhash C.
5
Shook, Dale N.
5
Zikmund, William G.
5
Cravens, David W.
4
Aaker, David A.
3
Andreasen, Alan R.
3
Brown, Linden
3
Ferrell, O. C.
3
Haley, George T.
3
Hawkins, Del I.
3
Lovelock, Christopher H.
3
Pride, William M.
3
Viney, Christopher
3
Adam, Stewart
2
Armstrong, C. G.
2
Belch, George E.
2
Belch, Michael A.
2
Berger, Paul D.
2
Bitner, Mary Jo
2
Bush, Robert P.
2
Day, George S.
2
Eakins, Stanley G.
2
Elliott, Greg
2
Fletcher, Richard
2
Gremler, Dwayne D.
2
Kinnear, Thomas C
2
Kumar, V.
2
Lowe, Ben
2
Lowe, Robin
2
Malhotra, Naresh K.
2
Mishkin, Frederic S.
2
Ortinau, David J.
2
Perreault, William D.
2
Piercy, Nigel F.
2
Quester, Pascale G.
2
Rix, Peter
2
Roberts, Mary Lou
2
Shimp, Terence A.
2
Stanton, William J.
2
Waller, David
2
Ward, Steven
2
Winzar, Hume
2
Wirtz, Jochen
2
Zeithaml, Valarie A.
2
A. Paladino, Elliott
1
Allen, Margaret
1
Allvine, Fred C.
1
Amstrong, Gary
1
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