Author
Zikmund, William G.
9
Aaker, David A.
5
Malhotra, Naresh K.
5
Day, George S.
4
Kumar, V.
4
Lowe, Ben
3
Winzar, Hume
3
Babin, Barry J.
2
Blackwell, Roger D.
2
Bush, Robert P.
2
Churchill, Gilbert A.
2
Engel, James F.
2
Hair, Joseph F.
2
Kinnear, Thomas C
2
Lawley, Meredith
2
Ortinau, David J.
2
Stewart, David
2
Taylor, James R.
2
Tull, Donald S.
2
Ward, Steven
2
Ann Veeck
1
Babin, Barry
1
Bendle, Neil T
1
Burns, Alvin C.
1
Burns.C Alvin
1
Bush, Ronald F.
1
Chartered Institute of Marketing
1
Chrisnall, Peter
1
Cooper, Donald R.
1
D'Alessandro, Steve
1
David J.Oritinau
1
Farris, Paul W.
1
Gates, Roger H.
1
Green, Paul E.
1
Hague, Paul
1
Hair, Joseph F. Jr
1
Holbert, Neil Bruce
1
Jackson, Peter
1
Kinnear, Thomas C.
1
Llyod, Thomas
1
Mary Wolfinbarger Celsi
1
McDaniel, Carl
1
McGoldrick, Peter
1
Miniard, Paul W.
1
Pamela S. Schindler
1
Parasuraman, A.
1
Phipps, Rosemary
1
Robert P.Bush
1
Ronald F.Bush
1
Simmons, Craig
1
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