Author
Kotler, Philip
7
McCarthy, E. Jerome
3
Shook, Dale N.
3
Jain, Subhash C.
2
Perreault, William D.
2
Bagozzi, Richard P.
1
Boyd, Harper W.
1
Brown, Linden
1
Buss, John H.
1
Chartered Institute of Marketing
1
Cohen, William A.
1
Cortada, James W.
1
Cravens, David W.
1
Day, George S.
1
Day, Raymond E.
1
Gilligan,Colin
1
Gordon, Paul W.
1
Guiltinan, Joseph P.
1
Hair, Joseph F. Jr
1
Hatton, Angela
1
Hutt, Michael D.
1
Jenkins, Mark (ed.)
1
Keller, Kavin Lane
1
Kinnear, Thomas C
1
Knox, Simon
1
Lamb, Charles W. Jr
1
Madden, Thomas J.
1
Malaysian Institute of Management
1
McDaniel, Carl
1
Morse, Stephen
1
Piercy, Nigel F.
1
Speh, Thomas W.
1
Taylor, James R.
1
Webster, Frederick E. Jr
1
Wilson, Richard M. S.
1
Yeshin, Tony
1