Author
Kotler, Philip
4
Brown, Linden
2
Shook, Dale N.
2
Adam, Stewart
1
Baker, Michael J.
1
Boone, Louis E.
1
Chandler, Peter C.
1
Jain, Subhash C.
1
Keller, Kavin Lane
1
Kinnear, Thomas C
1
Kurtz, David L.
1
McTaggart, Douglas
1
Moutinho, Luiz
1
Perreault, William D.
1
Quester, Pascale G.
1
Rix, Peter
1
Taylor, James R.
1