Author
Zikmund, William G.
5
Malhotra, Naresh K.
3
Aaker, David A.
2
Babin, Barry J.
2
Blackwell, Roger D.
2
Bush, Robert P.
2
Day, George S.
2
Engel, James F.
2
Kumar, V.
2
Lawley, Meredith
2
Lowe, Ben
2
Ortinau, David J.
2
Stewart, David
2
Ward, Steven
2
Winzar, Hume
2
Hair, Joseph F.
1
Hair, Joseph F. Jr
1
Kinnear, Thomas C.
1
McGoldrick, Peter
1
Miniard, Paul W.
1
Taylor, James R.
1