Author
Zikmund, William G.
5
Aaker, David A.
2
Bush, Robert P.
2
Lowe, Ben
2
Malhotra, Naresh K.
2
Ortinau, David J.
2
Ward, Steven
2
Winzar, Hume
2
Babin, Barry J.
1
Blackwell, Roger D.
1
Burns, Alvin C.
1
Bush, Ronald F.
1
Churchill, Gilbert A.
1
Day, George S.
1
Engel, James F.
1
Hair, Joseph F.
1
Hair, Joseph F. Jr
1
Kinnear, Thomas C
1
Kumar, V.
1
McGoldrick, Peter
1
Taylor, James R.
1