Kotler, Philip 3 Shook, Dale N. 3 Brown, Linden 2 Cravens, David W. 2 Kinnear, Thomas C 2 Perreault, William D. 2 Quester, Pascale G. 2 Adam, Stewart 1 Baker, Michael J. 1 Bonarens, Leo 1 Boone, Louis E. 1 Chandler, Peter C. 1 Crittenden, Victoria L. 1 Gilligan,Colin 1 Graham, Peter (ed.) 1 Hutt, Michael D. 1 Jain, Subhash C. 1 Jobber, David, 1 Kurtz, David L. 1 Lamb, Charles W. Jr 1 Makens, James C. 1 McCarthy, E. Jerome 1 McDonald, Malcolm H.B. 1 McTaggart, Douglas 1 Moutinho, Luiz 1 Piercy, Nigel F. 1 Rix, Peter 1 Speh, Thomas W. 1 Taylor, James R. 1 Taylor, James W. 1 Wilson, Richard M. S. 1