Author
Kotler, Philip
8
Shook, Dale N.
3
Aaker, David A.
2
Brown, Linden
2
Hennessey, H. David
2
Jeannet, Jean-Pierre
2
Lovelock, Christopher H.
2
Shimp, Terence A.
2
Zikmund, William G.
2
Adam, Stewart
1
Andreasen, Alan R.
1
Armstrong, C. G.
1
Baker, Michael J.
1
Bearden, William O
1
Belch, George E.
1
Belch, Michael A.
1
Berger, Paul D.
1
Best, Roger J.
1
Boone, Louis E.
1
Brassington, Frances
1
Chandler, Peter C.
1
Chrisnall, Peter
1
Coney,Kenneth A.
1
Cravens, David W.
1
Day, George S.
1
Diamond, Jay
1
Eakins, Stanley G.
1
French, Jeff
1
Galvin, Eamonn
1
Gilbert, David
1
Gordon, Ross
1
Haley, George T.
1
Hawkins, Del I.
1
Hull, John C.
1
Ingram, Thomas N.
1
Jain, Subash C.
1
Jain, Subhash C.
1
Kanuk, Leslie Lazar
1
Keller, Kavin Lane
1
Keller, Kevin Lane
1
Kerr, Gayle
1
Kinnear, Thomas C
1
Kumar, V.
1
Kurtz, David L.
1
Laforge, Raymond W.
1
Lowe, Ben
1
McDonald, William J.
1
McTaggart, Douglas
1
Mishkin, Frederic S.
1
Moutinho, Luiz
1
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