Author
Kotler, Philip
4
Armstrong, Gary
2
Belch, George E.
2
Belch, Michael A.
2
Bitner, Mary Jo
2
Gremler, Dwayne D.
2
Haley, George T.
2
Hawkins, Del I.
2
Kotabe, Masaaki
2
Malhotra, Naresh K.
2
Piercy, Nigel
2
Pride, William M.
2
Zeithaml, Valarie A.
2
Al Marshall
1
Baack, Donald
1
Babin, Barry J.
1
Beal, Tim
1
Block, Lauren G.
1
Bush, Robert P.
1
Cateora, Philip R.
1
Clow, Kenneth E.
1
Cravens, David W.
1
Crawford, Heather
1
Cronk, Thomas
1
Czinkota, Michael
1
Eakins, Stanley G.
1
Elliott, Greg
1
Ferrell, O. C.
1
Ferrell, O.C.
1
Fletcher, Richard
1
Fox, Alexa K.
1
French, Jeff
1
Frost, Raymond
1
Gilly, Mary C.
1
Gordon, Ross
1
GrEonroos, Christian
1
Graham, John L.
1
Gundlach, Gregory T.
1
Haas, Robert W.
1
Hair, Joseph F.
1
Helsen, Kristiaan
1
Hill, Charles W.L.
1
Hollensen, Svend
1
Hooley, Graham J.
1
Hult, G. Tomas M
1
Hunt, Ben
1
Jain, Subash C.
1
Jain, Subhash C.
1
Kanuk, Leslie Lazar
1
Kathleen Griffiths
1
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