Author
Armstrong, Gary
2
Kotler, Philip
2
Pride, William M.
2
Bitner, Mary Jo
1
Elliott, Greg
1
Ferrell, O. C.
1
Ferrell, O.C.
1
Gremler, Dwayne D.
1
Haley, George T.
1
Hult, G. Tomas M
1
Jain, Subash C.
1
Rundle-Thiele, Sharlyn
1
Voola, Ranjit
1
Waller, David
1
Wickham, Mark
1
Wilson, Alan
1
Zeithaml, Valarie A.
1