Author
Kotler, Philip
5
Armstrong, C. G.
3
Armstrong, Gary
2
Berman, Barry
2
Ferrell, O. C.
2
Pride, William M.
2
Shook, Dale N.
2
Aaker, David A.
1
Adam, Stewart
1
Allen, Margaret
1
Berkowitz, Eric N.
1
Best, Roger J.
1
Bovee, Courtland L.
1
Brown, Linden
1
Chandler, Peter C.
1
Coney,Kenneth A.
1
Craig, Samuel c
1
Douglas, Susan P.
1
Eakins, Stanley G.
1
Evans, Joel R.
1
Fabozzi, Frank J.
1
Galvin, Eamonn
1
Gilbert, David
1
Gilligan,Colin
1
Gilmour, Peter
1
Hart, Norman
1
Hawkins, Del I.
1
Hennessey, H. David
1
Hill, Elizabeth
1
Hill, Nigel
1
Houston, Michael J.
1
Jeannet, Jean-Pierre
1
Laudon, Kenneth C.
1
Layton, Roger A.
1
Livingstone, J. M., 1925-
1
Majaro, Simon
1
McTaggart, Douglas
1
Miller, Kenneth E.
1
Mishkin, Frederic S.
1
Modigliani, Franco
1
O'Connor, John
1
O'Sullivan, Terry( 1957-)
1
Perreault, William D.
1
Quester, Pascale G.
1
Rados, David L.( 1933)
1
Randall, Geoffrey
1
Rix, Peter
1
Robinson, Nick
1
Sarathy, Ravi
1
Stanton, William J.
1
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