Author
Kotler, Philip
34
Armstrong, Gary
14
Pride, William M.
10
Shook, Dale N.
9
Zikmund, William G.
9
Lovelock, Christopher H.
8
McCarthy, E. Jerome
8
Hawkins, Del I.
7
Belch, George E.
6
Belch, Michael A.
6
Jain, Subhash C.
6
Perreault, William D.
6
Stanton, William J.
6
Aaker, David A.
5
Berman, Barry
5
Day, George S.
5
Ferrell, O. C.
5
Malhotra, Naresh K.
5
Wirtz, Jochen
5
Armstrong, C. G.
4
Best, Roger J.
4
Bitner, Mary Jo
4
Boone, Louis E.
4
Cateora, Philip R.
4
Cravens, David W.
4
Evans, Joel R.
4
Ferrell, O.C.
4
Graham, John L.
4
Gremler, Dwayne D.
4
Haley, George T.
4
Kumar, V.
4
Kurtz, David L.
4
Laudon, Kenneth C.
4
Shimp, Terence A.
4
Traver, Carol Guercio
4
Viney, Christopher
4
Zeithaml, Valarie A.
4
Adam, Stewart
3
Andreasen, Alan R.
3
Bovee, Courtland L.
3
Brown, Linden
3
Cannon, Joseph P.
3
Coney, Kenneth A.
3
Eakins, Stanley G.
3
Elliott, Greg
3
Ellis-Chadwick, Fiona
3
Fletcher, Richard
3
Lancaster, Geoff
3
Lowe, Ben
3
McDaniel, Carl
3
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