Author
Kotler, Philip
20
Armstrong, Gary
9
Hawkins, Del I.
6
Pride, William M.
6
Belch, George E.
5
Belch, Michael A.
5
Zikmund, William G.
5
Haley, George T.
4
Jain, Subhash C.
4
McCarthy, E. Jerome
4
Andreasen, Alan R.
3
Best, Roger J.
3
Bitner, Mary Jo
3
Cannon, Joseph P.
3
Elliott, Greg
3
Ferrell, O. C.
3
Gremler, Dwayne D.
3
Laudon, Kenneth C.
3
Lovelock, Christopher H.
3
Malhotra, Naresh K.
3
Stanton, William J.
3
Traver, Carol Guercio
3
Viney, Christopher
3
Wirtz, Jochen
3
Zeithaml, Valarie A.
3
Aaker, David A.
2
Baack, Donald
2
Babin, Barry J.
2
Berman, Barry
2
Blackwell, Roger D.
2
Bush, Robert P.
2
Cateora, Philip R.
2
Clow, Kenneth E.
2
Coney, Kenneth A.
2
Cravens, David W.
2
Day, George S.
2
Engel, James F.
2
Evans, Joel R.
2
Ferrell, O.C.
2
Fletcher, Richard
2
Futrell, Charles
2
Graham, John L.
2
Kerr, Gayle
2
Kotabe, Masaaki
2
Kumar, V.
2
Lawley, Meredith
2
Lowe, Ben
2
Mothersbaugh, David L.
2
Ortinau, David J.
2
Perreault Jr., William D.
2
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