Author
Kotler, Philip
12
Armstrong, Gary
4
Shook, Dale N.
4
Brown, Linden
3
Cravens, David W.
3
Ferrell, O. C.
3
Lovelock, Christopher H.
3
Pride, William M.
3
Zikmund, William G.
3
Aaker, David A.
2
Adam, Stewart
2
Armstrong, C. G.
2
Eakins, Stanley G.
2
Jain, Subhash C.
2
Kinnear, Thomas C
2
Mishkin, Frederic S.
2
Perreault, William D.
2
Quester, Pascale G.
2
Rix, Peter
2
Shimp, Terence A.
2
Stanton, William J.
2
Wirtz, Jochen
2
Allen, Margaret
1
Amstrong, Gary
1
Andreasen, Alan R.
1
Baker, Michael J.
1
Bearden, William O
1
Bednell, Schiffman
1
Berger, Paul D.
1
Berman, Barry
1
Best, Roger J.
1
Bonarens, Leo
1
Boone, Louis E.
1
Brassington, Frances
1
Bulmer, J.
1
Bush, Robert P.
1
Callender, Guy
1
Cateora, Philip R.
1
Chance, Don M.
1
Chandler, Peter C.
1
Chew, Patricia
1
Churchill, Gilbert A.
1
Coney,Kenneth A.
1
Crittenden, Victoria L.
1
Day, George S.
1
Denize, Adam
1
Ellram, Lisa M.
1
Etzel, Michael J.
1
Fletcher, Richard
1
French, Jeff
1
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