Author
Kotler, Philip
3
Hawkins, Del I.
2
Armstrong, Gary
1
Babin, Barry J.
1
Belch, George E.
1
Belch, Michael A.
1
Bitner, Mary Jo
1
Block, Lauren G.
1
Bush, Robert P.
1
Cravens, David W.
1
Crawford, Heather
1
Elliott, Greg
1
Fletcher, Richard
1
French, Jeff
1
Gordon, Ross
1
Gremler, Dwayne D.
1
Gundlach, Gregory T.
1
Hair, Joseph F.
1
Haley, George T.
1
Hollensen, Svend
1
Hunt, Ben
1
Jain, Subhash C.
1
Kanuk, Leslie Lazar
1
Keller, Kevin Lane
1
Kotler, Philip. II
1
Lee, Nancy R.
1
Lee, Nancy, 1932-
1
Lovelock, Christopher H.
1
Lowe, Ben
1
Malhotra, Naresh K.
1
Mothersbaugh, David L.
1
Ortinau, David J.
1
Patterson, Paul G.
1
Pettigrew, Simone
1
Phillips, Peter
1
Piercy, Nigel
1
Quester, Pascale
1
Rundle-Thiele, Sharlyn
1
Schiffman, Leon G.
1
Smith, PR
1
Terry, Chris
1
Viney, Christopher
1
Waller, David
1
Ward, Steven
1
Wilkie, William L.
1
Wilson, Alan
1
Winzar, Hume
1
Wirtz, Jochen
1
Wisenblit, Joseph
1
Zeithaml, Valarie A.
1
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