Author
Kotler, Philip
19
Armstrong, Gary
8
Belch, George E.
6
Belch, Michael A.
6
Aaker, David A.
4
Haley, George T.
4
Jain, Subhash C.
4
Lovelock, Christopher H.
4
Pride, William M.
4
Shimp, Terence A.
4
Shook, Dale N.
4
Wirtz, Jochen
4
Zikmund, William G.
4
Andreasen, Alan R.
3
Bitner, Mary Jo
3
Cannon, Joseph P.
3
Cateora, Philip R.
3
Day, George S.
3
Ellis-Chadwick, Fiona
3
Ferrell, O.C.
3
Graham, John L.
3
Gremler, Dwayne D.
3
Hawkins, Del I.
3
Kumar, V.
3
Laudon, Kenneth C.
3
Lowe, Ben
3
Piercy, Nigel
3
Traver, Carol Guercio
3
Viney, Christopher
3
Winzar, Hume
3
Zeithaml, Valarie A.
3
Adam, Stewart
2
Baack, Donald
2
Babin, Barry J.
2
Basu, Anup
2
Berger, Paul D.
2
Blackwell, Roger D.
2
Boone, Louis E.
2
Brimble, Mark
2
Brown, Linden
2
Chaffey, Dave
2
Clow, Kenneth E.
2
Cravens, David W.
2
Docherty, Paul
2
Eakins, Stanley G.
2
Elliott, Greg
2
Engel, James F.
2
Ferrell, O. C.
2
Fletcher, Richard
2
Gilly, Mary C.
2
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