Author
Kotler, Philip
6
Shook, Dale N.
3
Adam, Stewart
2
Brown, Linden
2
Nicoulaud, Brigitte
2
Piercy, Nigel
2
Abratt, Russell
1
Armstrong, Gary
1
Bendixen, Michael
1
Chandler, Peter C.
1
Denize, Sara M.
1
Hooley, Graham J
1
Hooley, Graham J.
1
Jain, Subhash C.
1
Keller, Kavin Lane
1
Keller, Kevin Lane
1
Kinnear, Thomas C
1
Taylor, James R.
1