Author
Zikmund, William G.
3
Babin, Barry J.
2
Blackwell, Roger D.
2
Engel, James F.
2
Lowe, Ben
2
Malhotra, Naresh K.
2
Ward, Steven
2
Winzar, Hume
2
Aaker, David A.
1
Bush, Robert P.
1
Day, George S.
1
Hair, Joseph F.
1
Kumar, V.
1
Lawley, Meredith
1
Miniard, Paul W.
1
Ortinau, David J.
1
Stewart, David
1