Author
Kotler, Philip
6
Haley, George T.
4
Jain, Subhash C.
4
Cannon, Joseph P.
3
McCarthy, E. Jerome
3
Cravens, David W.
2
Perreault Jr., William D.
2
Perreault, William D.
2
Ferrell, O.C.
1
Gilbert, David
1
Gilligan, Colin
1
Gura?u, Ca?lin
1
Hartline, Michael D.
1
Helsen, Kristiaan
1
Jain, Subash C.
1
Keller, Kavin Lane
1
Keller, Kevin Lane
1
Kotabe, Masaaki
1
McCarthy, Jerome E.
1
Mcdonald, Malcolm
1
Piercy, Nigel
1
Piercy, Nigel F.
1
Ranchhod, Ashok
1
Voola, Ranjit
1
Wickham, Mark
1
Wilson, Hugh
1
Wilson, R. M. S.
1
Wood, Marian Burk
1