Author
Kotler, Philip
8
Armstrong, Gary
6
Elliott, Greg
2
Ferrell, O. C.
2
Pride, William M.
2
Waller, David
2
Adam, Stewart
1
Amstrong, Gary
1
Bitner, Mary Jo
1
Brassington, Frances
1
Denize, Adam
1
Gremler, Dwayne D.
1
Jobber, David,
1
Pettitt, Stephen
1
Roll, Graham
1
Rundle-Thiele, Sharlyn
1
Rundle-Thiele, Sharyn
1
Wilson, Alan
1
Zeithaml, Valarie A.
1