Author
Kotler, Philip
3
Shook, Dale N.
3
Brown, Linden
2
Cravens, David W.
2
Kinnear, Thomas C
2
Perreault, William D.
2
Quester, Pascale G.
2
Adam, Stewart
1
Baker, Michael J.
1
Bonarens, Leo
1
Boone, Louis E.
1
Chandler, Peter C.
1
Crittenden, Victoria L.
1
Gilligan,Colin
1
Hutt, Michael D.
1
Jain, Subhash C.
1
Jobber, David,
1
Kurtz, David L.
1
Lamb, Charles W. Jr
1
McCarthy, E. Jerome
1
McTaggart, Douglas
1
Moutinho, Luiz
1
Piercy, Nigel F.
1
Rix, Peter
1
Speh, Thomas W.
1
Taylor, James R.
1
Wilson, Richard M. S.
1