Author
Kotler, Philip
3
Shook, Dale N.
2
Allen, Margaret
1
Armstrong, C. G.
1
Cravens, David W.
1
French, Jeff
1
Galvin, Eamonn
1
Gordon, Ross
1
Hart, Norman
1
Keller, Kevin Lane
1
Lovelock, Christopher H.
1
McCarthy, E. Jerome
1
McDonald, William J.
1
Moutinho, Luiz
1
O'Connor, John
1
Perreault, William D.
1
Piercy, Nigel
1
Quester, Pascale G.
1