Author
Kotler, Philip
9
Shook, Dale N.
6
McCarthy, E. Jerome
4
Perreault, William D.
3
Adam, Stewart
2
Brown, Linden
2
Cravens, David W.
2
Graham, Peter (ed.)
2
Jain, Subhash C.
2
Kinnear, Thomas C
2
Lamb, Charles W. Jr
2
Lancaster, Geoff
2
Massingham, Lester
2
Nicoulaud, Brigitte
2
Piercy, Nigel
2
Abratt, Russell
1
Armstrong, Gary
1
Bagozzi, Richard P.
1
Baker, Michael J.
1
Bendixen, Michael
1
Berman, Barry
1
Bonarens, Leo
1
Boone, Louis E.
1
Boyd, Harper W.
1
Buss, John H.
1
Calandra, A.
1
Chandler, Peter C.
1
Chartered Institute of Marketing
1
Ciavarella, G.
1
Cohen, William A.
1
Cortada, James W.
1
Crittenden, Victoria L.
1
Cronk, Tom
1
Day, George S.
1
Day, Raymond E.
1
Denize, Sara M.
1
Ellsworth, Jill H.
1
Ellsworth, Matthew V.
1
Evans, Joel R.
1
Farrah, Joseph
1
Gilligan,Colin
1
Gilmour, Peter
1
Gordon, Paul W.
1
Guiltinan, Joseph P.
1
Hair, Joseph F. Jr
1
Hardman, Reg
1
Hart, Norman
1
Hatton, Angela
1
Holden, Reed K.
1
Hooley, Graham J
1
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