Author
Kotler, Philip
3
Armstrong, C. G.
2
Ferrell, O. C.
2
Pride, William M.
2
Armstrong, Gary
1
Berkowitz, Eric N.
1
Berman, Barry
1
Bovee, Courtland L.
1
Galvin, Eamonn
1
Hill, Elizabeth
1
Houston, Michael J.
1
Layton, Roger A.
1
Majaro, Simon
1
Miller, Kenneth E.
1
O'Connor, John
1
O'Sullivan, Terry( 1957-)
1
Rix, Peter
1
Stanton, William J.
1
Thill, John V.
1