Author
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Hulks, Sally
1
Hung, Humphry
1
Jewler, A. Jerome
1
Johnson, Gerry
1
Jordon, Bradford D.
1
Judge, Tim
1
Katz, Jerome
1
Keefe, J. Desmond
1
Keller, Kevin Lane
1
King, David
1
Kornberger, Martin
1
Kotler, Philip
2
Krajewski, Lee J.
1
Krishna Udayasankar
1
Lee, Jae
1
Lentz, Paula
1
Liang, Ting-Peng
1
Lim, Joseph
1
Lucey, Terry
1
Malhotra, Manoj K.
1
Malhotra, Naresh K.
1
Mohan, Ned
1
Mollica, Vito
1
Moroney, Robyn
1
Mothersbaugh, David L.
1
Myers, Piers
1
Neshelsky, Louis
1
Orr, Stuart
1
Ortinau, David J.
1
Peters, Michael P.
1
Piercy, Nigel
1
Pitsis, Tyrone
1
Pustay, Michael W.
1
Pyle, Steve, - contributor
1
Raghubalan, G.
1
RegneAr, Patrick
1
Render, Barry
1
Rentz, Kathryn
1
Reynolds, George W.
1
Ritzman, Larry P.
1
Robbins, Stephen P.
1
Robbins, William P.
1
Rockefeller, David [Foreword]
1
Ross, Stephen A.
1
Sangster, Alan
1
Schatzberg, Jeff
1
Schermerhorn, John R. Jr
1
Schiffman, Leon G.
1
Scholes, Kevan
1
Scriven, Vic
1
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