Author
Kotler, Philip
10
Armstrong, Gary
6
Lovelock, Christopher H.
3
Piercy, Nigel
3
Pride, William M.
3
Basu, Anup
2
Bitner, Mary Jo
2
Brimble, Mark
2
Chaffey, Dave
2
Docherty, Paul
2
Ellis-Chadwick, Fiona
2
Ferrell, O.C.
2
Gremler, Dwayne D.
2
Keller, Kevin Lane
2
Kotabe, Masaaki
2
Malhotra, Naresh K.
2
Mazzola, Paul
2
Nicoulaud, Brigitte
2
Shimp, Terence A.
2
Shook, Dale N.
2
Wirtz, Jochen
2
Zeithaml, Valarie A.
2
Abratt, Russell
1
Al Marshall
1
Anne-Marie Sssenberg
1
Armstrong, C. G.
1
Baack, Donald
1
Babin, Barry
1
Barker, Nigel
1
Beal, Tim
1
Bendixen, Michael
1
Bendle, Neil T
1
Boone, Louis E.
1
Bush, Robert P.
1
Cateora, Philip R.
1
Chew, Patricia
1
Chitty, William
1
Chitty,Bill
1
Clow, Kenneth E.
1
Cravens, David W.
1
Cronk, Thomas
1
Czinkota, Michael
1
D'Alessandro, Steve
1
Davidson, Rob,
1
Dobias, Lisa
1
Eakins, Stanley G.
1
Edwina Luck
1
Farris, Paul W.
1
Ferrell, O. C.
1
Fletcher, Richard
1
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