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| LEADER |
00704cam a2200205 7i4500 |
| 001 |
0000017283 |
| 005 |
20261106090000.0 |
| 020 |
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|a 9780357983973
|
| 090 |
0 |
0 |
|a 659.1/AND
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| 100 |
1 |
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|a Andrews, J. Craig.
|
| 245 |
1 |
0 |
|a Advertising, promotion, and other aspects of integrated marketing communications
|c by J.Craig Andrews & Terence A. Shimp.
|
| 250 |
|
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|a 11th ed.
|
| 260 |
|
|
|a Australia;
|a United States:
|b Cengage,
|c c2025.
|
| 300 |
|
|
|a xix, 700 pages:
|b ill. (colour);
|c 27 cm.
|
| 500 |
|
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|a Includes bibliographical references & index
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| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Shimp, Terence A.
|
| 999 |
|
|
|a 7000000268
|b Book
|c Orange Spot
|
