Advertising, promotion, and other aspects of integrated marketing communications
| Main Author: | |
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| Other Authors: | |
| Published: |
Australia; United States:
Cengage,
c2025.
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| Edition: | 11th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references & index |
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| Physical Description: | xix, 700 pages: ill. (colour); 27 cm. |
| ISBN: | 9780357983973 |