Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th ed.). Australia; United States: Cengage.
Chicago Style CitationAndrews, J. Craig., and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th ed. Australia; United States: Cengage, 2025.
MLA CitationAndrews, J. Craig., and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th ed. Australia; United States: Cengage, 2025.
Warning: These citations may not always be 100% accurate.