Kotler, P., Armstrong, G., & Balasubramanian, S. (2023). Principles of marketing: Global edition (19th ed.). Harlow, England: Pearson Education Limited.
Chicago Style CitationKotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing: Global Edition. 19th ed. Harlow, England: Pearson Education Limited, 2023.
MLA CitationKotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing: Global Edition. 19th ed. Harlow, England: Pearson Education Limited, 2023.
Warning: These citations may not always be 100% accurate.