Advertising and promoting : an integrated marketing communications perspective

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Published: New York, NY: McGraw Hill, c2026.
Edition:14th ed.
Subjects:

Library Level 6

Call Number: 659 1 BEL
Accession Item Category Format Status Notes
1000027460 Red Spot Book AVAILABLE
1000027461 Green Spot Book AVAILABLE