00662cam a2200205 7i4500 0000017248 20260729090000.0 9781264501830 659.1/BEL Belch, George E. Advertising and promoting : an integrated marketing communications perspective George E. Belch & Michael A. Belch. 14th ed. New York, NY: McGraw Hill, c2026. xxxiii, 779 pages: ill. (colour); 28 cm. Includes index Advertising Sales promotion Belch, Michael A. 1000027460 Book Red Spot 1000027461 Book Green Spot