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| LEADER |
00662cam a2200205 7i4500 |
| 001 |
0000017248 |
| 005 |
20260729090000.0 |
| 020 |
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|a 9781264501830
|
| 090 |
0 |
0 |
|a 659.1/BEL
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| 100 |
1 |
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|a Belch, George E.
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| 245 |
0 |
0 |
|a Advertising and promoting :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
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| 250 |
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|a 14th ed.
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| 260 |
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|a New York, NY:
|b McGraw Hill,
|c c2026.
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| 300 |
|
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|a xxxiii, 779 pages:
|b ill. (colour);
|c 28 cm.
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Sales promotion
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| 700 |
1 |
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|a Belch, Michael A.
|
| 999 |
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|a 1000027460
|b Book
|c Red Spot
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| 999 |
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|a 1000027461
|b Book
|c Green Spot
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