Belch, G. E., & Belch, M. A. (2026). Advertising and promoting: An integrated marketing communications perspective (14th ed.). New York, NY: McGraw Hill.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promoting: An Integrated Marketing Communications Perspective. 14th ed. New York, NY: McGraw Hill, 2026.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promoting: An Integrated Marketing Communications Perspective. 14th ed. New York, NY: McGraw Hill, 2026.
Warning: These citations may not always be 100% accurate.